


Thank you for supporting our journalism. You can subscribe to our print edition, ad-free app or electronic newspaper replica here. Ali Satchu, April 26, Email exchange with USA TODAY.Jamison Lightfoot (YouTube), April 27, How i made the fake bud light billboard.Anheuser-Busch spokesperson, April 26, Email exchange with USA TODAY.The claim has been debunked by Lead Stories, the Associated Press, Reuters and AFP as well. USA TODAY reached out to the user who shared the post for comment but didn't immediately receive a response. Lightfoot directed USA TODAY to an April 27 YouTube video in which he explained how he edited footage of the original Disney+ billboard to show the fake Bud Light advertisement. The video was created by TikTok user who regularly posts edited videos, such as him faking a vacation to Mexico and pretending to walk through various different climates at once. "Saw this first photo circulating on Twitter," Cristiano said in his tweet. "I said, 'I know that intersection.' So went to look. 88 likes, 23 comments - Ashley Burk Home & Lifestyle (ashleyburkblog) on Instagram: 'Tried 39583938 times to film one where the filtered side DIDN’T look creepy af but I’m pretty.' Ashley Burk Home & Lifestyle on Instagram: 'Tried 39583938 times to film one where the filtered side DIDN’T look creepy af but I’m pretty sure that video doesn’t exist. Toronto radio producer Joe Cristiano visited the supposed billboard's location in downtown Toronto and shared a picture on Twitter of the Disney+ billboard he saw in its place. The billboard currently has a Disney+ advertisement on it, he said.įact check: No changes at top of Anheuser-Busch amid social media blowback "I am formally clarifying that the billboard in question is manipulated and digitally rendered," Satchu said in an email. The company didn't create the viral billboard in response to the criticism, however.Īn Anheuser-Busch spokesperson told USA TODAY in an email that the billboard isn't an official Bud Light advertisement.Īli Satchu, vice president of marketing for Branded Cities, which has a logo in the bottom-right corner of the billboard in the Facebook video, also told USA TODAY the advertisement isn't legitimate. Dan Crenshaw and Kid Rock have called for a boycott of the brand. Bud Light 'crybabies' billboard isn't realĪnheuser-Busch, the company that owns Bud Light, faced conservative backlash following its recent partnership with transgender social media influencer Dylan Mulvaney.

The billboard has been digitally fabricated, according to a Bud Light spokesperson and local sources. The post was shared more than 3,000 times in five days, while the original TikTok garnered more than 700,000 likes in that same time. Similar versions of the post have been shared on Facebook, Instagram and Twitter.įollow us on Facebook! Like our page to get updates throughout the day on our latest debunks Our rating: Altered The on-screen text says, "BUD LIGHT FIRES BACK." USA TODAY The claim: Video shows new Bud Light billboardĪn April 21 Facebook video shows what appears to be a Bud Light billboard that says, "lol CRYBABIES."
